Right Track Coaching Newsletter
Transform * Lead * Love
January 2009

In this issue:

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Leaders - Competitive Edge by Being Different

Competition doesn't mean it has to be adversarial or using unfair tactics to win; nor does it necessarily mean being number one is better than being number two in the same area of competition.

In 1962 Avis Car Rental was significantly behind their competition. Hertz was in the number one spot. However, Avis was not willing to give up so easily and throw in the towel. They changed their image by pulling away from the usual marketing strategies striving to be" Number One." Instead they repositioned themselves as the car rental company that tries harder than their competition. Their slogan "Avis is Only #2 - We Try Harder" focused on winning without being in first place.

Their campaign had the appeal of being the underdog. Employees and car rental customers alike got on board to support Avis' mission.

Employees provided extraordinary customer service. Customers took a look another look at Avis and recognized they were trying harder as demonstrated by their product and service. Customer demand increased significantly. The underdog brand was a winner! By 1966 Avis had tripled its market share from 11% to 35%.

Hertz had three times as many cars and five times more revenue than Avis in 1964, but Robert Townsend, President of Avis said, "...his aim is not to become No. 1 - he just wants Avis to be the fastest growing with the highest profit margin." (Resource: http://tinyurl.com/tmavis)

What a concept to try harder and be the best in the second position, which still was a fantastic leap from where it was unlikely they were even going to be able to stay in business!

Jay Leno of the NBC Tonight Show agrees competition doesn't have to be adversarial. He says "Bill Maher and I are on against each other, and we're friends. He can do my show any time he wants, and I've done Politically Incorrect several times. There's no reason to think competition has to be adversarial."

It is not unusual for men and women to compare themselves with who they see as more successful. People tend to measure their success against someone else's agenda and experiences. Avis decided not to get stuck in the trap of comparing themselves with their competition, but to look at what they needed to do to get what they wanted - " ...to be the fastest growing with the highest profit margin." They took the position of self-leadership rather than following the leader Hertz.

It wasn't only specific marketing strategies that helped create Avis' success; it was also the values of quality, fairness, servant leadership, integrity and competitive spirit as defined by their slogan.

Competition is healthy. It is a motivator and compels one to do their best, but the propulsion comes when what you are doing and what you believe are in alignment. Doing something you don't believe in, whether it is personally or professionally, is out of integrity with yourself and being true to building your core self-leadership talents.

To take a new course of action that differs with the present is a challenging path and very competitive with the past. The past competes between what the leader within you wants to aspire to and the resistance to change. One of the ways the ego strikes down any idea to transcend from where you are to where you want to be is have you compare yourself with someone else's success path. Don't compare yourself with Hertz when you are an Avis!

"The key to success for Sony and to everything in business is never to follow the others." - Masaru Ibuka (1908-1997) Japanese co-found of Sony Corporation

 

Questions for your competitive spirit:

  • Where is it I want to make a difference?

  • What is keeping me from taking steps that challenge my being on purpose?

  • What are some non-threatening steps that I can take toward my tomorrow's vision?

  • What is my vision?

  • How will I feel if I keep doing what I am doing, neglecting my competitive spirit to evolve, and expecting something different?

  • What are my strengths?

  • How can I use them to make a difference?

Tips to Challenge Your Competitive Self:

  • The irony in not being as successful as one would like to be is listening to the wrong messages in our thoughts. Competitors train their minds to be the best.

  • Notice the traps of doubt, fear and anxiety that show up almost immediately when thinking about making a transition to a new career, growing in leadership development, moving on in a relationship, or even taking off weight. Quite often one surrenders to giving up before you even put yourself in the game to win. The more you think negative thoughts, the more negativity you attract.

  • Visualize your thoughts as recordings. What are you playing over and over again? Is what you are listening to helping your competitive spirit go forward, or are the recordings seducing you to stay fixed where you are hoping for the best?

  • Competition with yourself to grow is your birthright no matter where you are or what you are doing.


  • Remember: Anything is Possible

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Coaching to Play a Bigger Life Leadership Game

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There are two tracks – six weeks each: Track One – "Getting On Your Track" is designed for the client to get clarity on what’s next and to understand self-imposed limitations. Track Two coaches and trains the clients into implementing their chosen new direction. “Getting On Your Track” classes are small, limited to 10 clients, to insure each person gets maximum value.

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Recommended Book:

"Truth Heals" by Deborah King

The body doesn't lie. Deborah King speaks the truth of the lies and deception that causes negativity in our bodies that manifest as illness physically and mentally. She shares her personal story of childhood abuse and her profound healing. We come to understand that wounds are not who we are and to hide them leads to harming our bodies, as well as our relationships. Our bodies are dying for the truth. There is nothing that cannot be healed if we are willing to speak the truth to ourselves and others.


Check out our other recommended books!

Quizzes & Assessments

NEW!! There are some new quizzes and assessments on the RTC website. Please feel free to take advantage of them to help you in organizing or looking at what’s next for you.

Claim immediate access to these assessments here!

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